Building Company == Revolutionary Culture

Culture defines who we are, what we do. Its the essential DNA that dictates behavior when exposed to risk, taking action necessary to grab opportunity. Running a company over two years, I still have a dissatisfaction towards not having spent enough time thinking about the culture of company and figuring out competitive advantage. 

When I look at companies I respect the most, it seems central aspect to their uniqueness was their culture. I see common patterns emerging with respect to qualities they lived by

  • Focus on constant innovation
  • Taking risks, and learning from failures
  • Always looking at the big picture

Like most things in life simple things are often ignored. Do you work at a company that has revolutionary culture? Do you even think about it?